We help clients big and small from across the bioeconomy value chain meet their business development and marketing objectives. At the heart of Bio Market Insights is our growing global community of senior professionals. We connect with them daily through multiple channels, with high-quality, insightful and balanced content specific to the growth of the bioeconomy. Crucially, this delivers and maintains significantly high engagement levels.
Digital marketing opportunities to engage the bioeconomy and grow your business
With granular data on the most successful marketing campaigns in the bioeconomy, our commercial and editorial teams work closely with you to determine the most effective messaging and channels to achieve your goals. We then execute the campaign with the highest efficiency and provide extensive statistical analysis on the results to inform your next steps and future campaigns. All with pre-agreed, measurable and guaranteed results for outstanding ROI.
The most powerful and dynamic way to engage a large audience of potential customers.
What is it?
A live interactive online event of up to 1 hour, with a typical structure of:
- 5-minute introduction by our editor
- 40 minutes of presenting (by you and/or your clients) including slides/video/polling
- 5 minutes live Q&A moderated by our editor
Promoted extensively in advance to attract maximum numbers of your target audience via:
- A dedicated editorial feature written by our editor, posted and promoted on the Bio Market Insights portal
- Co-branded ‘solus’ emails sent out to 37,000+ bio-economy professionals, with the details of your webinar, inviting them to attend
- Inclusion in a newsletter, sent to 10,000+ highly engaged subscribers
- Promotion across all of our social media channels consisting of 15,000+ connections
Viewers register in advance and registration questions can tailored to provide you with specific information about them. Post webinar it is promoted as ‘on-demand’ and remains available to download on the Bio Market Insights portal, and you are provided with the video file to host on your own website/for further marketing and promotion.
Key outcomes
- Generate maximum awareness of your expertise to the bioeconomy via our extensive digital marketing drive
- Demonstrate thought leadership and strengthen your brand to your target audience, whose attention you have for a full hour.
- Engage with the audience live through polls and Q&A to gain greater understanding of your prospects.
- Generate hundreds of new warm GDPR compliant sales leads from people who have signed up for the live event (typically 250+ but potentially much higher depending on the topic) and post-webinar on-demand.
- Receive a detailed analytics report post webinar, showing full registration details for each individual, as well as their engagement level/questions they asked etc. to inform your follow up plan.
“We were delighted with the results of the webinar we did with Bio Market Insights. Along with our partners, it was great to share our latest project and its outputs with their community in a lively and engaging way. Being able to gain real time insight into the webinar viewers through the interactive polls and questions during the broadcast was invaluable. And post-recording, receiving the full contact details of the viewers provided a fantastic boost to our commercial growth. Our webinar followed up by a presentation at World Bio Markets 2019 is the best marketing we’ve done this year! And we look forward to the next one!” – Matti Heikkilä, Chief Technology Officer, MetGen.
The most sophisticated way to position your company alongside industry leaders.
What is it?
A live interactive online panel discussion of 1 hour aimed at addressing key industry challenges with experts from a specific area, with a typical structure of:
- 5-minute introduction by a moderator
- 5-minute intro from each panellist
- 25-minute panel discussion including live polls proposed to the audience
- 15-minute live moderated Q&A
Promoted extensively in advance to attract maximum numbers of a highly relevant audience via:
- A dedicated editorial feature written by our editor, posted and promoted on the Bio Market Insights portal
- Co-branded ‘solus’ emails sent out to 37,000+ bio-economy professionals, with the details of virtual panel, inviting them to attend
- Inclusion in a newsletter, sent to 10,000+ highly engaged subscribers
- Promotion across all of our social media channels consisting of 15,000+ connections
- Post panel it is promoted as ‘on-demand’ and remains available to download on the Bio Market Insights portal.
Key outcomes
- Demonstrate thought leadership and strategically position your expertise and solution to a highly engaged audience
- Widen your reach by benefiting from new audience sectors attracted by the other panellists
- Gain audience insight via live polling
- Drive website traffic and boost inbound enquiries
The most succinct way to illustrate comprehensive knowledge and involvement in a specialist area.
What is it?
A multi-paged and chaptered document that delivers real world expertise and fills a major knowledge gap on our industry. Sponsor or co-author a report with our editorial team on a focused area.
Promoted extensively to attract maximum number of downloaders via:
- A dedicated editorial feature written by our editor, posted and promoted on the Bio Market Insights portal
- Inclusion in 2 newsletters, sent to 10,000+ highly engaged subscribers
- Promotion across all of our social media channels consisting of 15,000+ connections
Readers must complete a form to download the report and registration questions can tailored to provide you with specific information about them. Post-publication the report remains available to download on the Bio Market Insights portal.
Key outcomes
- Generate maximum awareness of your expertise to the bioeconomy via our digital marketing drive
- Demonstrate thought leadership and position yourself as a major influencer in a specific area
- Drive website traffic and boost inbound enquiries
- Generate highly relevant, GDPR compliant leads for your sales team or alternatively make available openly to maximise your reach.
The most authoritative way to demonstrate expertise on a highly specific topic.
What is it?
A concise document/piece of research written by you to educate the reader on a complex topic.
Promoted extensively to attract maximum number of downloaders via:
- A dedicated editorial feature written by our editor profiling your research, posted and promoted on the Bio Market Insights portal
- Inclusion in 2 newsletters, sent to 10,000+ highly engaged subscribers
- Promotion across all of our social media channels consisting of 15,000+ connections
Readers must complete a form to download the report and registration questions can tailored to provide you with specific information about them. Post-publication the white paper remains available to download on the Bio Market Insights portal.
Key outcomes
- Generate maximum awareness of your expertise to the bioeconomy via our digital marketing drive
- Demonstrate thought leadership and mark yourself as an expert on a specific topic
- Drive website traffic and boost inbound enquiries
- Generate highly relevant, GDPR compliant leads for your sales team or alternatively make available openly to maximise your reach.
The most understated way to raise awareness and build your brand.
What is it?
An editorially rigorous interview, article or case study, including two images, links, your contact details and option for embedded videos. Created in collaboration with the editorial team focussing on a topic of your choice such as company developments, a product launch, business expansion, project success, a new partnership etc.
Widely promoted to attract maximum numbers of readers via:
- Posted on the Bio Market Insights portal and tagged across your desired sections
- SEO optimised to appear high on Google Search and Google News
- Inclusion in 2 newsletters, sent to 10,000+ highly engaged subscribers
- Promotion across all of our social media channels consisting of 15,000+ connections
Key outcomes
- Increase awareness and expand your reach
- Drive website traffic and boost inbound enquiries
- Demonstrate thought leadership and/or provide a more personable representation of your company to increase audience affinity.
The most effortless way to place your company or product front and centre of engaged subscribers.
What is it?
An exclusive commercial presence in your choice of newsletter (up to 10,000+ subscribers) consisting of a banner advert, 150 words of text, two trackable links and sponsorship acknowledgement in the editor’s welcome.
Key outcomes
- Align your brand with the most relevant topics and receptive audience.
- Increase awareness and expand your reach
- Drive website traffic and boost inbound enquiries
The simplest way to increase visibility and boost website traffic.
What is it?
A website banner or magazine advert with trackable link and video if desired. Banners are visible on the homepage and every story page, typically for one month with a guaranteed 20,000 impressions. A variety of size and placement options are available in the quarterly magazine.
Key outcomes
- Increase awareness and expand your reach
- Drive website traffic and boost inbound enquiries
Beyond digital expertise
With unique insight and unparalleled access to the entire bio-economy value chain we partner on bespoke research projects that utilise our impartial position and enable clients to gain essential and objective understanding of the market. And our renowned events bring the global community together, offer supreme networking opportunities and crucially, connect them directly to end market users and brands.
Behind the scenes we deliver and support specialist research projects, consortia and internal marketing material. In 2019 a report we co-authored for the European Commission was published which focused on the commercialisation of the bioeconomy and we also write confidential industry reports for clients, delivered at executive strategy workshops.
Private breakfast briefings, dinners, round-tables, workshops or co-branded conference days are the most intimate way to interact with your target audience and perform market research, build brand affinity with the most influential players, and develop the strongest business relationships. Completely tailored to your requirements, planned and delivered with the greatest attention to detail, and with your chosen audience in attendance.
The most powerful marketing campaigns culminate in face to face connections at one of our leading industry events World Bio Markets or SynBio Markets, via sponsorship, exhibiting or attending. Multi-streamed with world-class speakers and with a variety of features, the below brochures provide detail on the full benefits of being involved.
We work solely for the bioeconomy, with each of our marketing campaigns tailored specifically to meet the client’s objectives. As a small team we take pride in delivering a personable service and building meaningful relationships with the individuals and companies we work with. Contact us today to discuss your goals and challenges and to find out if we can assist you in connecting and engaging with the bioeconomy.