Biome Bioplastics unveils new tool to help detangle the ‘complexities of plastics’.

“We decided to take the matter into our own hands and form a necessary back-to-basic approach that puts the emphasis on science and fact.”

UK-based Biome Bioplastics has launched a new a digital educational channel to help government, media and the public better understand the complexities of plastics and plastic pollution and learn more about available alternatives.

According to the bioplastics company, #ThinkBioplastic will share content about the whole plastic lifecycle (production, use and disposal) and investigate the science behind recent plastics headlines. It will highlight the role of bioplastic in reducing the negative impact of polymer manufacture and disposal. The company said that all of its content will be in an easily digestible form.

Commenting on the motivation behind the channel, Biome Bioplastics CEO Paul Mines, said: The recent extensive coverage on plastic, while increasing awareness of the problem, has also increased peoples confusion about the existing solutions.

We decided to take the matter into our own hands and form a necessary back-to-basic approach that puts the emphasis on science and fact. We hope to cut through some of the noise in this debate and empower people to make their own choices.

The channel has already received support from experts in the bio-based industry. Professor Adrian Higson (@biobasedchem), director at NNFCC, said: The #ThinkBioplastic platform will help inform individuals about the already available solutions to the plastic problem. In turn, this can shine a new light on the opportunity that bio-based and biodegradable plastics represent, to shift towards a sustainable bio-economy a move that could eliminate dependency on fossil fuels.

Communicating the bio-economy was a main theme at this years EFIB conference, which concluded that the bio-based industry still had a problem with communicating positive stories to the public and the media.

Speaking to Bio-Based World News at the sidelines of the conference, Vivienne Perry (@vivienneparry) OBE, science writer and broadcaster, said that a lot of people within the bio-based industry had to rethink about the way they communicated because they often spoke using scientific language focusing on the technology first when they should be speaking in a simple way focusing on what benefits the technology brings first.